Ohio - In a first-of-its-kind study, scientists observed that mobile media technologies such as smart phones aren't taking people away from relying on traditional media sources such as newspapers or television.
John Dimmick professor of communication at Ohio State University conducted the study This study involved 166 participants age 19-68 who agreed to keep a time-space diary of their media use over the course of a day, They recorded where and when they accessed a variety of media technologies, including mobile media technologies such as smart phones, as well as television, newspaper, desktop and laptop computers, radio and others. The participants recorded whenever they accessed news, sports or weather content, on any technology at any place and time.
Of the 1843 media sessions recorded, mobile media accounted for only about 7 percent of all media sessions, Dimmick said. Computers were the most popular method for accessing news, with about 24 percent on desktops and 15 percent on laptops. Television accounted for about 29 percent and newspapers and radio each accounted for about 9 percent of sessions.
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